Company Essay Example | Topics and Well Written Essays - 750 words

Company - Essay Example ) brand positioning is vital for any company as it helps visualize the services offered by the brand and how the company may accrue the maximal benefits from the existing opportunities. In line with this argument, it is evident that brand positioning is crucial for the marketing strategies of companies (Grams, 2011; Schmid, 2013). For the case of AsiaTravel.com, the company needed to design marketing programs that may help it attract different types of clients to its business. In terms of competitive advantage, evidently AsiaTravel.com needs to make clear identification of its major competitors. Through this aspect, AsiaTravel can tell its positioning in the market, and then take the best decision that would allow it pose the strongest competition (AirTravel.com, n.d). Notably, AsiaTravel may look for similar companies that offer the same or alternative services and products in an attempt to design its competition strategy. Through this approach, the company may provide quicker, discounted and a wide array of services as opposed to its competitors. In this quest, Roll (2005) indicates that a SWOT analysis will be of use to assess the place of the company in the general market. The brand AsiaTravel.com is proud of its single product that offers three services to its clients (AirTravel.com, n.d). This is an added advantage to this company as this service provides an exceptional to other services offered by other brands. In the course of competition, AsiaTravel.com will stand out from other companies as its services are of a better quality, favorable price and flexible to its clients. McGhie (2012) is of the opinion that in the event that a company determines its brand’s strong points, the company will be on the frontline to deal with its competitors. This fact places AsiaTravel.com at a better stance over other competitors. However, AsiaTravel.com has a lot to do in its brand positioning as rebranding is only way to competitiveness and equity in the company.