Marketing Concepts & Strategies Essay Example | Topics and Well Written Essays - 500 words

Marketing Concepts & Strategies - Essay Example This is a good start to my career, as I will learn a lot in regards to the finance function. In addition, I will have worked for small companies and increased my expertise and skills. Lastly, to become a financial controller is one of my short-term goals that I will be fulfilling. Firstly, marketing is the creative side, whereby ideas and passion drive what a person believes. In addition, marketing helps an organization acquire and keep profitable customers. On the other hand, finance focuses and evaluates the benefits and rewards that are worthy of the business (Blythe, p. 8). The marketing knowledge will help a financial controller provides the financial results of a business. This includes the marketing expenditure in the organization. It involves the budget in which the marketing team needs to carry out promotional activities, training and sales conferences. Moreover, through financial statements that are prepared by the finance department, it is possible to know how much the marketing team spends over a certain period. In addition, it will help them understand and know whether the Return on Investment is positive or not. Through the marketing programs that aid in increasing sales, the financial controller can monitor the trends of sales and expense trend s in the business. The financial controller can advise on the most important expenditures that an organization can make, especially on areas of marketing and advertising. The possession of marketing knowledge helps a financial controller together with the marketing team to prepare budgets. Such budgets entail the expenditures in marketing campaigns and promotional activities (Blythe, p. 24). The financial controller can also measure the marketing departments to adhere to the limits in budgets and the efficiency of the budgets that the marketing department has used. Some of the examples that apply are as follows. When computing marketing ratio analysis, the financial controller works closely with