Marketing Concepts & Strategies Essay Example | Topics and Well Written Essays - 500 words

Marketing Concepts & Strategies - Essay Example This is a good start to my career, as I will learn a lot in regards to the finance function. In addition, I will have worked for small companies and increased my expertise and skills. Lastly, to become a financial controller is one of my short-term goals that I will be fulfilling. Firstly, marketing is the creative side, whereby ideas and passion drive what a person believes. In addition, marketing helps an organization acquire and keep profitable customers. On the other hand, finance focuses and evaluates the benefits and rewards that are worthy of the business (Blythe, p. 8). The marketing knowledge will help a financial controller provides the financial results of a business. This includes the marketing expenditure in the organization. It involves the budget in which the marketing team needs to carry out promotional activities, training and sales conferences. Moreover, through financial statements that are prepared by the finance department, it is possible to know how much the marketing team spends over a certain period. In addition, it will help them understand and know whether the Return on Investment is positive or not. Through the marketing programs that aid in increasing sales, the financial controller can monitor the trends of sales and expense trend s in the business. The financial controller can advise on the most important expenditures that an organization can make, especially on areas of marketing and advertising. The possession of marketing knowledge helps a financial controller together with the marketing team to prepare budgets. Such budgets entail the expenditures in marketing campaigns and promotional activities (Blythe, p. 24). The financial controller can also measure the marketing departments to adhere to the limits in budgets and the efficiency of the budgets that the marketing department has used. Some of the examples that apply are as follows. When computing marketing ratio analysis, the financial controller works closely with

To Homer by John Keats Essay Example for Free

To Homer by John Keats Essay Within the Mythological Criticism approach, Keats illustrates the use of different archetypes, including the archetype character; example of this is illustrated in the verse So thou wast blind! – but then the veil was rent, we can infer that the author wants to make certain allusion to the Greek Poet Homer, who was blind and was known in his time as a figure of reality and legend, author of the Great Epics The Iliad and The Odyssey. (VIII century BC). On the other hand, Keats mentions various gods of Greek Mythology, example we have: For Jove (Zeus Jupiter) uncurtained Heaven to let thee live,; And Neptune made for thee a spumy tent, and â€Å"And Pan made sing for thee his forest-hive†; these three lines the author may want to express the kindness and protection that Homer should have them on Earth, Heaven and the Sea and the fear of unconsciousness. These are examples of the different Mythic Archetypes in the Poem. In addition, we can infer that the author refers to a situational archetype To visit dolphin-coral in deep seas, as an allusion to the beauty of the deep sea and the golden fish, popularly called the dolphin. Within the poem is also identified a symbolic archetype darkness / light, this archetype describes symbolic polarity between life and death Aye, on the shores of darkness there is light. The poem can be considered as an apostrophe devoted to the absence and disappearance of the poet Homer, we can also qualify it as a praise or prayer to Homer, who was one of the leading poets in the history of Greek Mythology

Two Wheelers In India Marketing Essay

Two Wheelers In India Marketing Essay Riding a two wheeler gives once a felling of freedom and enjoying the natural beauty. In India two wheelers are generally preferred because of their compact sizes affordable process, low maintenance and easy loan repayment. If we see Indian streets they are generally filled up of two wheelers. The  trend  of  owning  two wheelers  in India is  due  to  a  variety  of  facts.  One  of  the  chief  Ã‚  is  poor  public  transport  in  many  parts  of  India.   Additionally,  two-wheelers  offer  a  great  deal  of  convenience  and mobility for  the Indian  family. India is the third largest producer of Two wheelers in the world it come just next to Japan and China. In last few years the the Indian two-wheelers industry has got spectacular growth. Two wheeler industry in India has a small beginning in early 50s. The Automobile Products of India (API) started manufacturing scooters in the country which was later taken over by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. The motorcycle segment of India was initially dominated by Escorts175cc bike and Enfield 350cc bikes. In mid 80s the two-wheeler market was opened to foreign competition. And the then market leaders Escorts and Enfield were caught unaware by the onslaught of the 100cc  bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power  Ã‚  bikes, demand for this swelled which results in Hero Honda then the only producer of four stroke bikes(100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively.   TVS Suzuki and Hero Honda initially started with assembly of CKD kits which later on progressed to indigenous manufacturing. In the 90s the Japanese motorcycles has brought in major growth for motorcycle segment , which grew at a  rate of nearly 25% CAGR in the last  five years. The motorcycle industry had a smooth ride in the 50s, 60s and 70s when the Government has prohibited new entries and controlled capacity expansion strictly. In 80s the industry saw a sudden growth and a peak volume of 1.9 mn vehicles. The entire automobile industry saw a drastic fall in demand in the year 1990 which resulted in decline of demand by 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Hero Honda showed a marginal decline in 1992 and all the major producers suffered from recession in Fy 1993-1994. The reasons for recession in the sector were high input costs , incessant rise in fuel prices and reduced purchasing power of the people due to significant rise in gen eral price level and credit crunch was there consumer financing. Later with development of economic situation, sales of  two wheeler increased increased.   In the last eight to ten years, the two-wheeler  market has witnessed a shift from scooters to motorcycles. Particularly in the rural areas, consumers have started preferring sturdier bikes to withstand the bad road conditions. Key Factors affecting sales of Motorcycles: The various factors which effect the sales of motorcycles are Petrol Prices- As they determine the running cost of the vehicles so change in the pricing policy of Government of India will have an impact on two wheelers sales. Improvement in disposable income certainly play a multiplier effect on the demands of consumer durables. Ease on the availability of credits will leads to increase in demand of two wheelers. Key players in  the Two-wheeler Industry: There are many two-wheeler manufacturers in India the major players are as follows: Hero Honda Motors Ltd (HHML) -Bajaj Auto Ltd (Bajaj Auto) and -TVS Motor  Company Ltd (TVS) Kinetic Motor Company Ltd(KMCL),     Yamaha  Motors  India  Ltd(Yamaha), Royal Enfield Ltd (REL) and Honda Motorcycle Scooter India (P) Ltd  (HMSI). Various bikes models: 100 cc bikes segment: The bikes in this segment are generally simple and are not much expensive and their main target customers are middle income people. These bikes consume less fuel as they have 100 cc motor and they are suitable for travelling longer distance. The bikes in 100 cc are most rightly can be said as value for money. The various competing bikes in this segment are : -Bajaj Discover  100, Bajaj Platina 100, Hero Honda Passion Plus, -Hero Honda Splendor Plus and Yamaha Crux TVS STAR City We are going to compare the following mentioned models: Bajaj Discover  100 Hero Honda Splendor Plus Yamaha Crux TVS Centra Bajaj Discover 100 Brand Name Bajaj Discover Parent Company Bajaj Auto Category Motorcycle Sector Two-wheeler Automobile Tagline/ Slogan Discover India with the power of 1 litre USP It give good mileage Brand Ambassador Evolution: Bajaj Discover is a motorcycle brand owned by Bajaj Auto in India. It was launched in 2004 and since then it was a huge success in two wheeler segment and can be rightly called commuters bike. It has a 2nd generation DTS- Si four stroke engine. Discover provides high power and high torque which is able to produce up to 7500 rpm and torque of 5000 rpm. Bajaj has launched 100cc Discover DTS-Si which has 2nd generation engine and provide an average of 75km/hr on road speed in city and 83km/hr on highways and being termed as long distance Bike. It has 5 transmission gears to provide constant transmission. The Bajaj Discover DTS-Si will be available in four colour i.e red, blue, deep black and green. Bajaj Discover DTS-Si 100cc has unmatched durability as all the other Discover  bikes in india. Some of the premium design features of this motorcycle are LED tail-lamp, alloy wheels and an all black presentation with attractive chrome styling elements. This newly launched Bajaj two-wheeler is packed to deliver unmatched performance through polycot piston with the sturdy Discover format and yielding complete comfort varied features like ergonomically designed seats.   Features: Electric start system Longest wheelbase in the entire segment Full DC electrical system Auto choke that helps in easy starting Nitrox suspension that makes riding comfortable even on rough roads Maintenance free battery along with charge indicator 5 speed gear box Target Segment: Bajaj Discover is mainly targeting the lower middle class people who look value for money and need a bike that give good mileage and look stylish. Target Group: Youth of middle class in age group of 25-35 years. Positioning: A bike that can be used for exploring new avenues. SWOT ANALYSIS OF BAJAJ DISCOVER SWOT Strength 1.Strong brand name and huge market   2.Excellent distribution through franchisees   3.Most reliable for Indian roads as it requires low maintenance 4.Good mileage Weakness 1. Focuses on just mileage Opportunity 1. Expansion in rural and tier-2 cities   2. Innovations in technology Threats 1. New entrants   2. Competitors   3. Low cost bikes Hero Honda Splendor Brand Name Hero Honda(Hero MotoCorp) Splendor Parent Company Hero Honda Category Motorcycles Sector Two-wheeler Tagline/ Slogan Yaari ki Gaadi; Desh ki dhadkan USP A bike with low maintenance and good mileage Brand Ambassador The largest bike manufacture of country Hero Honda has got super rich and best selling bike in its stable that is  Hero Honda Splendor, the total variant of the brand are 4. Hero Honda has recently upgraded its  Hero Honda Splendor  Super model and the new bike is priced at Rs. 45950 in Delhi. Hero Honda launched its flagship model  Hero Honda Splendor  in the year 1994 and it bring name and fame to the company instantly since the launch. Only after a gap of 6 years,  Hero Honda Splendor  was declared World No. 1 largest selling single two-wheeler model. The basic model of the  Hero Honda Splendor  was having only standard equipment only but technology was mind-blowing as a result the bike made records after records of selling. In the year 2003, Hero Honda upgraded the basic model of  Hero Honda Splendor  and launched a revamped version named as Hero Honda Splendor Plus which also saw a big success. The company announced to sell the basic and improved model side by side but discontinued the former silently after sometime. Now only  Hero Honda Splendor  Plus version is available in market. The  Hero Honda Splendor  Plus is powered by an air cooled, 4 stroke, single cylinder OHC engine with 97.2 cc of displacement. The engine produces peak power of 7.4 bhp at 8,000 rpm and churn peak torque of 7.95 Nm at 5,000 rpm. It uses world class suspension and brakes which can be called as the USP of Hero Honda bikes in India. The new avatar of  Hero Honda Splendor  sports alloy wheels, pass light, helmet lock and handy indicators switch. The company further revamped the  Hero Honda Splendor  brand and launched Hero Honda Splendor Super in the year 2005. It is a bigger machine than its predecessors. The bike is loaded with 125cc, 4-Stroke OHC, Single Cylinder, Air Cooled engine which churns maximum power of 9 bhp at 7,000 rpm while belts out 10.35 Nm of peak torque at 4,000 rpm. Other modifications on this bike include, self start, bigger engine, wider wheelbase and bike weight. The latest offering in the Hero Honda stable is Hero Honda Splendor NXG which was launched in the year 2007. Basically the bike was designed and launched targeting youth thereby more graphics, self start, alloy wheels and sporty look. For the first time in Hero Honda history, it added self start option, after a year of the launch, to an entry-level bike along with black alloy wheels. In addition to this, ne generation Pro Series Engines is incorporated in the  Hero Honda Splendor  NXG. Apart from these, the bike is equipped with new generation digital CDI unit, new design carburetor with TCIS, Halogen bulb Trapeziodal, MFR in headlamp and new style graphics. The bike is again an entry-level bike which comes loaded with 4 stoke, single cylinder OHC, air cooled 97.2cc engine. The engine develops a peak power of 7.8 bhp at 7,500 rpm and generates 8.04 Nm of peak torque at 4,500 rpm. Hero Honda Splendor Mileage, Average and Fuel Economy The  Hero Honda Splendor  series bikes are known for their superb mileage and low maintenance. The  Hero Honda Splendor  Plus gives around 65-70 kmpl. It has got 11 litres of fuel tank capacity along with 1 litre of fuel reserve.  Hero Honda SplendorSuper can give around 63-68 kmpl of mileage. The maximum fuel tank capacity is 12 litres. Whereas  Hero Honda Splendor  NXG has 9.5 litres of fuel tank capacity and 1.8 litres of reserve and you can expect around 70-75 kmpl of fuel economy in city. The all new  Hero Honda Splendor  Pro offers a mileage of 60-70 kmpl in the city roads. The fuel tank present in the new  Hero Honda Splendor  Pro is of 11 ltrs with I ltr of fuel reserve. Hero Honda Splendor Colors The  Hero Honda Splendor  Plus comes in 8 hues like Excellent Blue, Hi Granite Blue, Black With Purple Stripe 1, Black with Purple Stripe 2, Black with Purple Stripe 3, Black with Silver stripe, Cloud Silver and Candy Red. The body colour is painted at fuel tank, front cowl, side panels, rear panels and front fender. Target Segment: Target are the lower middle class people who want bike that give good mileage and look stylish. Target Group: Youth of middle class in age group of 25-35 years. Positioning: A motorcycle for making friends in life. SWOT Strength 1.Strong brand name and huge market   2.Excellent distribution through franchisees   3.Most reliable for Indian roads as it requires low maintenance   4.Good mileage Weakness 1.Focuses on just mileage and no power Opportunity 1. Expansion in rural and tier-2 cities   2. Innovations in technology Threats 1. New entrants   2. Competitors   3. Low cost bikes Yamaha Crux Brand Name Yamaha Crux Parent Company Yamaha Category Motorcycles Sector Two-wheeler Tagline/ Slogan Aapke irade sa mazboot; Yes Yamaha USP Bike which has good mileage Brand Ambassador The  Yamaha Crux  is a 106  cc, single-cylinder  four-stroke  motorcycle made by  India Yamaha Motor. The Crux is designed for Indian and neighboring markets. Its upgraded version is known as the  Yamaha Libero G5. Unlike Libero G5, Crux has round head lights. Although it shares the same engine with Yamaha Libero, Crux is targeted towards the lowest end of the low end segment (100  cc segment) A different version of crux known as crux r was introduced with the same specifications but rectangular headlights. But after it could not make a considerable sales, the production was halted. Yamaha Cruxs 106cc, 4-stroke engine, Strong Frame, attractive style, multi-reflector lights and long seat makes it the comfortable durable 4-stroke commuter bike on the Indian roads. Yamaha Crux is the popular bike with attractive features available in India at affordable price. The mill of the  Yamaha Crux  delivers a top power of 7.6 PS at 7,500 rpm and produces a maximum torque of 7.85 Nm at 6,000 rpm. Yamaha CRUX gives excellent durability that everyone loves it. Crux can carry heavy loads or passengers with smooth move. Yamaha India said that Yamaha Crux will meet all requirement of biker. Lets talk about the  Yamaha Crux price in India  with features and specifications. Yamaha Crux Features 130 dia drum brake. Adjustable shockers. Advanced air cooled 4 stroke engine. Attractive looks. Chrome plated fender. Multi-reflector tail light and head light for better visibility. Target Segment: Middle-class people who want a bike that is stylish and gives a good mileage. Target Group: Youth of middle class in age group of 25-35 years. Positioning: A strong bike which encourages a strong life. SWOT Strength 1.Huge market   2.Excellent distribution through franchisees   3.Good mileage Weakness 1.  Limited market share compared to other leading brands Opportunity 1. Expansion in rural and tier-2 cities   2. Innovations in technology   3.More brand visibility. Threats 1. New entrants   2. Competitors   3. Low cost bikes TVS CENTRA Brand Name TVS CENTRA Parent Company TVS Category Motorcycles Sector Two-wheeler Tagline/ Slogan Inspiration in motion USP Good mileage Brand Ambassador TVS Centra, introduced by TVS Motor Company, is miles ahead than others with its VT-i engines, which digitally control ignition timing, and temperature sensors for optimum fuel efficiency. Its unique friction reduction technology and fuel wastage reduction system is capable of consistently delivering superior mileage. Stunning muscular lines on the fuel tank along with stylish and contemporary body graphics render it a wind-chiseled look. Completing the look is the trapezoidal MFR headlight for excellent visibility. Designed according to bio-mechanics principles, TVS Centra is one of its kind in the category. And last but not the least, the 5-step adjustable rear shock absorbers help to make your ride smooth on any kind of road Like all TVS Motor Company products, TVS Centra too has been engineered and designed keeping in mind extensive customer feedback and changing customer needs. TVS Centra will be the first motorcycle in India that will bundle price, mileage, maintenance, style, reliability, power, ruggedness and ride comfort making it truly a value for money personal transportation two-wheeler. Those who want all these performance attributes in a commuter motorcycle at a great price, nothing will beat the TVS Centra for all the advantages it offers. TVS Centra is built around to give a mileage that will offer atleast 10 per cent more than any other motorcycle in the country, today. It will be powered by 7.5 Brake Horse Power (Bhp) at 7250 RPM making it the most powerful motorcycle in its class. TVS Centra will also be known for its nimble handling and riding comfort enabling easy maneuvering even in busy city traffic. Its contemporary style with big muscular tank and well-rounded looks with a horizontal engine and superior ergonomics will mark a new standard in the popular segment of two wheelers. It will come with Econometer to keep a check on the mileage / power ratio, wide and skid free seat and Utility space. TVS Centra Features Advanced air cooled 4 stroke engine. 110 dia drum brake. Adjustable shockers. Attractive looks. Digitally controlled starting. Target Segment: Middle-class executives. Target Group: Youth in age group of 22-35 years. Positioning: SWOT Strength 1.Huge market   2.Excellent distribution through franchisees   3.Good mileage Weakness 1.  Limited market share compared to other leading brands Opportunity 1. Expansion in rural and tier-2 cities   2. Innovations in technology   3.More brand visibility. Threats 1. New entrants   2. Competitors   3. Low cost bikes

A Diet of Worms in the Digital Age :: Digital Technology Technological Papers

A Diet of Worms in the Digital Age I can’t prove it, but there is no doubt in my mind that textual arguments have been raging in scholarly circles for as long as there has been text to debate. In my mind’s eye I can see them: ancient Sumerian scribes lecturing each other about clay types and wedge depth; early Semitic peoples voting â€Å"no† on the vowel; medieval European scribes boldly pushing forward with punctuation, spaces between words, and the lower-case alphabet, and having heated debates on the long-term viability of the capital letter. And then came the printing press! Can you imagine the contention! What bold new vistas were opened up for scholarship! But anyone could publish anything—no matter what the quality! And surely, this spelled the doom of calligraphy. With the advent of the digital age, scholarly textual debate has simply entered a new phase. At issue here: what is the potential of digitally-powered scholarship, and how can that potential be realized? What approaches should we take in terms of format and methodology? William H. O’Donnell and Emily A. Thrush (â€Å"Designing a Hypertext Edition of a Modern Poem†) discuss the issues involved in designing hypertext editions of literature. Specifically, they refer to the edition of Yeats’s â€Å"Lapis Lazuli† that they designed. The main work to be studied, they feel (be it â€Å"Lapis Lazuli† or something else), must not be cluttered with visible links. They have devised a method of windowing that anticipates the modern â€Å"frames† format of Internet documents, and stress that any attempt at electronic analysis of a work of literature must be intuitively structured, easy to use, and customizable. Their edition of â€Å"Lapis Lazuli† appears well-constructed and functional and seems to have fairly broad appeal, but it seems also to be intended more as an aid to understanding the poem than as a tool for scholarly research. This distinction separates this article somewhat from the others considered her e, though the basic format could be applied to other projects. Peter Shillingsburg (â€Å"Principles for Electronic Archives, Scholarly Editions, and Tutorials†) frankly admits that what we all secretly want is to have every conceivable kind of information—textual, visual, audio—related to a given topic all sorted for us and available right at our fingertips. This is, of course, impossible, but he feels that electronic editions of scholarly works have the potential to come closer to that ideal than any other medium. He systematically lays out the main problems facing those who create electronic editions and suggests some ways to address them.

Malachi Stacks in the Matchmaker Essay

In the world of business there are always those men and women who are not recognized for the contributions they make to certain products, projects, or works even though without them the result would never exist. Nonetheless, these people go on with their daily lives working hard, knowing that all their dedication is going to benefit others and not them. Yet, they can’t blame the big companies for not being recognized, because these men and women do this willingly. They are fully aware that their actions serve a purpose to the greater rather than a personal one, and for them that is enough. Such people do not need the recognition of others because they themselves know the importance of their actions. One example of such a human being is portrayed in Thornton Wilder’s The Matchmaker. His name is Malachi Stacks, and though he only shows up on stage two or three times, he is the one who gives the entire production meaning. Malachi is the person who sets into motion a series of events that completely change not only the characters, but also their lives. With this character, Thornton Wilder takes what used to be just a regular farce comedy and gives it meaning which makes all the difference, Malachi Stacks makes all the difference. Thornton carefully crafted the role of Stacks in such a way that made him distinct from the rest of the characters. Even with being in his fifties, sadness and depression are entirely absent from his life. Every line spoken by him has a joyful feeling to, and almost puts a smile on the reader’s face. Even at times when he is being put down by Mr. Vandergelder, joy is felt in his words. Wilder makes Malachi seem like a little adolescent, who has not yet been exposed to reality, and still thinks the world is perfect. However, all this is just an image that Malachi establishes for his own purposes. He makes people believe he can be trusted by pretending to be respectful and following orders. Malachi creates a relationship between himself and the others, especially Mr. Vandergelder, which makes him seem gullible and easy to control when in fact it is he who controls them. This sort of maneuver is portrayed very well in his first scene with Mr. Vandergelder, in which he says â€Å"You’ll never regret it, Mr. Vandergelder. You’ll never regret it.† It is such a simple line, and yet there is so much there. Malachi makes it seem like he is just another man who is happy about getting a job, when in reality he is masking his true intentions behind these innocent words. The real reason Malachi is happy to have gotten the job, is because he now has the ability to fix the inequality which exists between Vandergelder and the others. Truth be told, Malachi is actually the only individual who see this flaw amongst the characters, and he knows it should not be there. Therefore, by formulating this sort of innocent personality, Malachi Stacks gives himself the perfect opportunity to finally bring equality into the lives of the characters. It all happens in Act III when Mr. Vandelgelder is having his coat taken off as his purse filled with money falls to the ground. Malachi, knowing that the primary reason for such inequality amongst the characters is their financial situations, takes his chance to balance the scale. However, he does not make a big deal out of it. Malachi simply takes the purse, asks Vandelgelder if it’s his, and since the response is no he gives it to Cornelius. It’s very quick, subtle, and seems like the right thing to do. Yet, even though what he did was so simple, it was enough to bring equality into their lives and he knew that. By asking Vandergelder whether or not the purse was his, Malachi tested him to check if he deserves the money. For in his short little monologue that he has right after picking up the purse, Mr. Stacks says â€Å"The law is there to protect property, but- sure the law doesn’t care whether a property owner deserves his property or not, and the law has to be corrected†. Therefore when he asked Vandelgelder â€Å"Did you drop something† the real question was â€Å"Are you worthy of all this money that you have†. Vandelgelder responding quickly said no, and that was enough for Malachi to know that the money deserved to be in the hands of someone else, Cornelius. It is also at this point that inequality begins to slowly disappear between the characters. First, Cornelius and Barnaby are able to pay for their expensive dinner and truly impress Mrs. Malloy along with Minnie. Then Mrs. Levi finally tells Mr. Vandergelder what she thinks of him when he cannot pay the bill, and that is when he finally realizes what kind of man he is. Slowly through scenes like these, the balance between the characters begins to even out and by the end, everyone is happy, joyful, and most of all the inequality amongst them completely vanishes all thanks to Malachi Stacks. Though Thornton chose Malachi to be the tool for equilibrium amongst the characters by having him â€Å"redistribute the superfluities†, the part also is important when it comes to the moral of the story. Of course, after reading The Matchmaker it safe to say that there are multiple lessons to be learned from this play, but one of the main ones shows up in Malachi’s monologue. Right after discussing the entire matter of redistributing property, Thornton has the character talk about how one man should not have more than one vice. In fact, he ends his line with the words â€Å"One vice at a time†. Now this entire concept might seem abstract, because after all even in today’s world vices are looked down upon. However, Thornton shows what two vices can do to a man by having Malachi use Vandergelder’s wrongs against him. His first true frailty is that in his own world Mr. Vandergelder sees himself a king, where no one can stop him because he has so much money. The second is his passion for money. In fact, his first vice comes from this one, because to him a person who has more money has more authority. So instead of merely having Vandergelder destroy himself through his vices, Thornton uses Malachi to show how having more than one vice is recipe for destruction. First, he uses Vandergelder’s attitude towards himself to gain his trust, by pretending to be loyal to him. Next, once Vandergelder thinks he has him under his control, Malachi uses the second frailty against him taking that which is most precious, his money, and giving it away. By using both of these flaws in his master’s character, Mr. Stacks brings Vandergelder into a state of despair where he has lost everything that made him, a King in his own mind. One man. Three Scenes. Yet without him, The Matchmaker would never be the same. Thornton Wilder made a smart decision in imgaging such a character, because he is developed in such a way that his importance to the whole play is not realized until the conclusion. For with just a simple action of handing off a purse to Cornelius, Malachi made a ripple effect which changed the course of the entire production and made all the difference. Malachi Stacks made all the difference.

Aquiring Admissable Statements Essay

1. When reviewing the legal requirements to acquire an admissible statement, what similarities did you find among the four states? In general the similarities among the four states pertain to the use of public records such as religious ones, family history, documents more than 20 years old, recorded recollections, the absence of public records, vital statistics, statements about the declarant’s present sense impressions or the declarant’s the existing mental, physical or emotional state, statements about the person’s medical condition. Arizona, Illinois and New York also allow telephone conversations to be admitted into evidence as long as one part has consented to such recording (Pilgrim Software, 2007). 2. What differences did you find among the four states? California requires both parties’ consent to telephone conversation recording for the telephone call to be admitted as evidence (Pilgrim Software, 2007). California has admitted hearsay statements by victims who were murdered, as demonstrated by the (Colb, 2008) Giles v. California. New York Evidence Law (2006) does not allow prior consistent statements. They can only be used to disprove misassigned motive, as demonstrated by People v. Seit, 86 N.Y.2d 92 (1995) (p. 15).However, New York has made exceptions to such statements when they apply to present impressions (p. 15). Out-of-court identifications made by persons not present is treated as hearsay (p. 15). This is also true for California (DiCarlo, 2001). In Arizona, former testimony in a non-criminal action or proceeding is admissible. If it relates to criminal actions or proceedings it is inadmissible (â€Å"Arizona rules,† 2009). Yet, Arizona allows firsthand written accounts of the person’s activities or routines (2009). Illinois (2011) contends that one must â€Å"[†¦] prove the content of a writing, recording, or photograph, the original writing, recording, or photograph is required, except as otherwise provided in these rules or by statute† in order to be admitted. If the original is unavailable, exceptions might be made (2011). 3. What do you consider the most interesting concept regarding your comparison of admissible statements for these states? Perhaps, the most interesting concept regarding the comparison of admissible statements and hearsay exceptions for these states lie within the small and pivotal differences between them. Almost every difference is explained by a court case in that particular state. when one considers that each state has a few exceptions to the federal rules of evidence and hearsay, I cannot help but wonder whether such exceptions are constitutional.

Three Gorges Dam: Its Background and Relevance

This report examines the Three Gorge dam project and its impacts on the environment, the people it will effect and measures that can be taken as an alternative to the dam. I will discuss the Chinese government's reasoning for constructing the dam and the negative aspects of such a construction. Then I will explain the more environmentally friendly and logical alternatives. The concept of the Three Gorge dam is over 75 years old, dating back to when it was first proposed by the nationalist leader Sun Yat-Sen, in 1919. The dam was a dream of communist leader Mao Zedong, who felt it would be a potent symbol of China's self-sufficiency and ability to develop without western aid. The state media has reported only the rosy side of the Three Gorges project, presenting it as a powerful symbol of a new, prosperous China. Outgoing Premier Li Peng said the Three Gorges Dam would †demonstrate to the world that the Chinese people have the ability to build the biggest and most beneficial irrigation and hydro-electric project in the world†. The Three Gorges refers to a 120-mile stretch of limestone cliffs along the upper reaches of the Yangzi River where the water drops precipitously through the Qutang, Wu, and Xiling gorges. The region is linked to folklore and important historical events, and its beauty has inspired Chinese painters and classical poets such as Li Bai for centuries. The dam, which will be 1. 3 miles long and 610 feet high, is expected to be completed by 2009. It will create a 385 mile-long reservoir stretching back up the river that will totally engulf the Three Gorges, as well as 115,000 acres of rich farmland, thirteen cities, hundreds of villages, and countless historic temples and archaeological sites. Between 1. 4 and 1. 9 million people will need to be resettled. The proponents of the dam claim that the introduction of such a large amount of clean hydroelectric power into China's rapidly expanding economy will mean a significant reduction in the emission of fossil fuel pollution. First, it will generate 18000 megawatts of electricity, which would reduce the country's reliance on coal by one tenth. Hence reducing China's overall greenhouse gases. Second, it will prevent the periodical flooding of the Yangzi, which has already claimed the lives of half a million this century alone. The dam is expected to cut incidents of serious flood from once in 10 years to once in 100 years. At present 15 million lives are at stake as the river rises higher above the surrounding land because of sediment deposits on the riverbed, while dikes can no longer be raised safely. Third, it will make the upper part of the Yangzi more navigable, â€Å"raising the river's navigable tonnage by a big margin†. Improved navigability would allow ocean-going freighters to penetrate the depths of China's remote Southwest, bringing much needed economic development and prosperity to the region. The project is also expected to develop reservoir fisheries, stimulate tourism in and around the reservoir, improve water quality downstream, protect the lake areas downstream, and enable south-to-north water transfer sometime in the next century. 4. 0 Dilemmas surrounding dam construction There are many problems entangled with the construction of such a dam, two of which stand out. First, the fact that so many civilians have to be moved against their will. 13 cities, 140 towns, more than 1600 villages, and 300 factories will be submerged, and nearly 1. 5 million people relocated. Second, the effects that the rise in level of river will have on the environment. This includes the destruction of habitats for at least four indigenous species in the area. According to official figures, 10. 2 million people have been relocated for the construction of dams in the past in China. In each case, there have been economic or political problems that has often led to intimidation and sometimes violence to force the people to resettle. This is due to people's reluctance to leave their homes, which can be attributed to poor planning on the government's part. The number of people to be resettled in the Three Gorges dam project has been estimated to range between 700,000 to 1. 98 million. Such variation in figures is due to the fact that it depends on whether the information was gathered by the dam's supporters or critics. There has been a large amount of local opposition to the dam. Their opposition is mainly based on the poor record of China's Ministry of Water Resources, which includes the collapse of 62 dams in the past due to poor design. However, since the Chinese government never acknowledged such disasters in the past, it could not be brought up in hearings on the Three Gorge project. People in the effected area who have in the past organised against the dam were arrested and sentenced to prison for â€Å"counter-revolution† and the police presence in the area has since been increased. The local officials are not quite helping ease the situation. The distribution of compensation money by local authorities (US$1300 per person) offered to people displaced by the dam has been tainted by corruption. 105 local party officials involved in the project have been arrested already. Almost half of the project's resettlers are farmers. But since there is an inadequate amount of farmland left to be shared, the officials have planned for moving the resettlers into industrial jobs. This is quite an impossible task considering that the farmers have been farming in their area for generations and have absolutely no expertise in industrial work. It is a great concern that the construction of the dam will result in the destruction of the natural habitats of many of China's indigenous wildlife species. This includes the Chinese alligator, the white crane, the river dolphin and the prehistoric Chinese sturgeon, a fish unique to Yangzi waters. Experts warn that, by forever changing the hydrology of the river for thousands of miles, the dam will destroy commercial fish stocks and deprive the complex floodplain agricultural systems of the water and silt they need. Hence threatening the livelihoods of 75 million people who live on fishing or farming along the Yangzi's bank. Even if the 75 million people find another source to live on, there is yet another problem to be solved; toxic pollution. The factories along the Yangzi river are so polluting that over 200 paper mills and tanneries have already been closed down around the Three Gorges dam site to boost environmental protection. The contamination of the river by the toxic chemicals may increase due to the 1600 factories in the area that are not cleaned up and moved before the waters begin to rise. China is the world's second leading producer of greenhouse gases. If China's current growth rates continue, it will need to develop an additional 17,000 megawatts of energy per year for the next decade. And if coal is used to generate this energy, the environmental impacts could be disastrous. Whether or not the dam is constructed, hydropower will only account for no more than 20% of China's electricity generated by year 2010. This shows that coal will be used even more widely than it is now, to meet energy needs. Hence the dam will not have much impact on helping meet energy needs. China needs to find a cleaner, more efficient way of creating power. The Three Gorge reservoir is currently designed to hold 20 billion cubic meters at the flood level. But this capacity is only equivalent to 4% of the total run off water in the region. â€Å"It is obvious from common sense that this capacity could not hold back flood waters enough to reduce significantly the flood risk at the lower reaches. † Another problem is the fact that the Yangzi carries a large amount of silt. This silt can be carried all the way to the dam and a big ‘mud pond' could result. There is no such technology available to divert or collect the silt at the dam. From an ecological point of view, the dam will be clogged by the large silt deposits, in the Yangzi, and will also trap much of the pollutants that normally would be washed out to the ocean. Along the Yangzi, about 80 percent of the cities do not have sewage systems, and it is cheaper to dump the waste in the river instead of a sewage treatment plant. Burial grounds in both Wushan and Fengjie counties, Sichuan are known to have been dynamited to make way for scientific excavations in advance of the dam project. One thousand tombs dating between the Han and Ming periods (206 BC to AD 1644) were also blasted away. The problem lies with lack of funding. The initial budget (US$250 million) for excavation and preservation was reduced to US$37. 5 million. Only a small amount of this sum has been distributed to local authorities because government officials have been unable to decide which agency should administer the funds. The Three Gorges dam will be the most expensive single construction project in history. The Chinese leaders are so determined to build the dam, that they haven't considered whether it is economically viable. In 1992 the official cost of the dam was set to US$11 billion. Estimates now exceed US$75 billion. This could slow down China's recent economic boom. The dam project is heavily funded by foreign export agencies. If people in foreign countries were to stop foreign investors and government organisations which support the project, the Chinese officials would have no choice but to reconsider their plans. But since it is not in the foreign investors' best interest monetarily, they have kept supporting the Chinese government. Hydrological experts have argued that effective flood management includes dyking, flood proofing, flood warning systems, diversion areas, and development restrictions in floodplain and designated diversion areas and that dams are not always the answer. The Chinese officials' mentality is that the â€Å"biggest structure† is the best structure, but what they must realize is that it does not mean the best structure. That Chinese hydropower could be produced on a number of tributaries that flow into the Yangzi. This procedure has been proven by scientific examples that prove that separate dams will produce more power and last longer then one main dam. Sedimentation of separate dams would be less and these dams would be able to preserve China's cultural history. The greater amount of smaller dams would cause less soil erosion and more power for a much lower cost. It would be able to compete with China's booming industrial sectors and preserve the aquatic life. The construction of these smaller dams could also mean that it would lesson the amount of people to be resettled, and would save the Chinese government billions of dollars. However, the smaller dams would not allow large transportation of cargo down the river. Based on a recent study by United States and Chinese energy research institutes, which compared conventional sources with advanced generating technologies, cleaner alternatives, such as smaller gas turbines or cogeneration plants were found to be more economical for power generation than big hydro dams. Combined cycle gas turbines could provide power with lower capital costs and greater reliability than the Three Gorges dam and with far fewer emissions than conventional coal plants. Combined cycle plants are commonly fuelled with natural gas, which burns more thoroughly than solid or liquid fuels. And unlike coal, it contains no heavy metals or sulfur emissions that cause acid rain. Combined cycle plants can be installed and generating power reliably within nine months to two or three years for larger units. Three Gorges dam is scheduled to take 17 years. In addition energy specialists argue, that switching from coal to gas, and using new technology of combined cycle gas turbines or cogeneration, would create greater environmental benefits than the Three Gorges dam by a 60% reduction of carbon dioxide emissions. Whereas the Three Gorges dam would reduce carbon dioxide emissions by only 5%.