Marketing communications Essay Example | Topics and Well Written Essays - 2750 words - 1

Marketing communications - Essay ExampleFurthermore, the report discovered that in 2011, most teens preferred the Blackberry gadget but a majority of adults used and preferred Apples products. Amazingly, the same teens who said their preferences lied in the Blackberry had problem being separated from Apples products. This is one of the problems the report analyses and intends to address. It will be reported that it is factual in stating that the Blackberry that the aforesaid(prenominal) group loved on the contrary, there lacked provision of information and promotion of Apples product thus making this report a necessity.With the frightening invention of the Smartphones and the subsequent tight competition, companies dealing with these gadgets atomic number 18 encountering a myriad of challenges. Mostly, the challenges are arising from the strategies with some competitors choosing and applying various tactics in trying to remain afloat(predicate) in the market. This report was reque sted by a successful company, - Apple Inc. to be precise- with an aim to provide solutions concerning the Integrated marketing communications strategies. Contained herein are statistics on the usage of Smartphones in some countries as other strategies that Apple Inc. could employ in order to meet its goals. The findings of the UKs smartphones market have been a result of extensive research conducted and gained from some of the most reliable sites.Integrated marketing communication (IMC) has been defined in various ways but in all these variations, all agree that it involves the strategies developed in ensuring a product is sold in markets. Normally, a company will create these with a touch on aim of ensuring that products sales have been boosted and various methods may be used. Some of these methods include public relations, advertising, promotions and in with the current invention, the social media. Different individual male child the effectiveness of these strategies